... if you could raise your profile online using social networking, Twitter, blogs and online advertising?
Today, every business, large or small has a website. It's important. You use it to generate leads, to inform customers of new products or other news, to inform new users, to do business with customers or for PR and marketing. Whatever your objective, it will only be achieved if you get the right audience to visit your website.
How to generate website traffic
Content Strategy. Content is the reason users come to you, and without good content, other strategies will not work. Ensure that the content tells users something new, interesting or useful. If you plan to include a blog as part of your website, focusing it on a specific area where you are an authority, will make visitors come back to you. Visitors also tend to visit websites more often when the content is updated regularly.
Networking Strategy. The power of the web lies in its ability to foster relationships and communication. You can discreetly promote your website by participating on relevant communities such as blogs and discussion forums. The key is to add value to conversations rather than do a hard sell pitch for your business. Just participating will lead users to your website. You can also promote your website using tools such as Twitter or aggregator sites such as Digg and Delicious. If you have a company blog, make sure that it links to other well-known industry blogs. This is one way to enter into conversations with them.
SEO Strategy. Search engine strategies can be as complex as you need, but at a very simple level, start off with submitting your site to all the major search engines. When writing blog posts or web pages, using the right keywords that your users are likely to search for can make a big difference to appearing in search results. There are also simple keyword tips such as using them in the title and occasionally, in bold in the post itself. Using tags to describe images will also improve your chances of coming up in search results. Finally, for larger websites, a site map that helps search engines crawl your site efficiently is a must.
