... if you could raise your profile online using social networking, Twitter, blogs and online advertising?
Twitter is a free micro-blogging service that lets users update others in real-time with short messages known as 'tweets'. You can write your own tweets whenever you want and people can follow your updates. Following someone else lets you read their tweets. You can start twittering by sending messages through the Twitter website, through your mobile or through other applications that use Twitter.
Like tying a tie, it's easier to do it than it is to describe it. The best way to understand Twitter is to sign up for an account and start following and tweeting.
Using Twitter for Business
Track conversations. Use Twitter to keep abreast of conversations of interest to you, about your brand, product, company, industry or audience. Since many users apply a 'hashtag' to designate a topic (for example, #recession or #Boeing), it becomes easy to follow conversations that interest you. This can be a good way to generate new ideas or see what people are saying about your business.
Interest and timeliness. Twitter allows you to connect with people with similar interests to yours. This can range from meeting a thinker in your field who happens to be visiting your city, to making plans to meet suppliers and customers at industry conferences.
User engagement. Twitter can be used to send out updates on your business that users can follow. These could range from links to blog posts to news on product releases or upgrades. Twitter works for brand promotion and also for customer service. It also allows you to reply to tweets and engage in a discussion with customers. Businesses can use it to track customer problems that they might not see otherwise.
Event updates. You can use Twitter to send out events that your company is hosting or that you will be attending. This can help you to meet others who are likely to be at the event.
Hiring people. Since news on Twitter gets picked up very quickly, it's a great place to post information on vacancies that you're looking to fill, or if you need resources for a project. You are likely to get referrals in a short span of time.
Twitter 
is a free micro-blogging service that lets users update others in real-time with short messages known as 'tweets'. You can write your own tweets whenever you want and people can follow your updates. Following someone else lets you read their tweets. You can start twittering by sending messages through the Twitter website, through your mobile or through other applications that use Twitter.
